Client mark

Presentation title

One clear promise for the room. Replace this lede with the engagement's working subtitle.

Matt Cromwell Roots & Fruit

Draft · Client Name · 2026

How to use

  • Duplicate the folder

    Copy template-deck/ into the client project. Layout first, then elements. Quiet terms use code; paths use inline-label.

  • Swap placeholders

    Replace titles, body, and dashed media frames. Do not invent a second theme.

  • Vary layouts

    Each slide gets one layout id from the Layout catalog. Drop CDS elements into that layout. Delete the Element kit appendix from client decks.

  • Keep motion purposeful

    Fragments build a point. Vertical stacks deepen one topic. Fade is the default transition.

Composed layouts

Composed layouts that use CDS patterns (not a style gallery).

Layout: key-takeaways

From CDS. Moss title, orange rules and numbers. Do not invent a second takeaways pattern with cards or emoji.

Layout: dark-callout

Dark card

One moss-deep callout per slide. CTA hover lightens toward cream; click opens reveal’s preview lightbox.

Ready for clearer next steps?

A short pitch belongs here. Keep it to two or three sentences, then one button.

Book a call

Layout · dark-statement

Name the one thing that must change

Full-bleed moss. Large light type. One line the room can repeat.

Layout · dark-chapter

What we are deciding today

Use for chapter opens or a bold close. Keep the title short; support in one breath.

Book a call

Layout: code-proof

Code

Quiet inline @robots-txt-audit for terms in flow. Named files use SKILL.md and REFERENCE.md. 

Use @robots-txt-audit on mattcromwell.com with a focus on maximum discoverability
Bash
From CDS. Warm paper chrome, moss-teal base. No cool gray IDE theme on cream slides.

Agenda

  • Introduction

    History of our company

  • Team

    Who’s in the team

  • Financials

    What the numbers say

  • Testimonials

    What our customers say

  • Next steps

    How we’ll proceed

Section

Ideas & framing

Explain what this section is about in one calm line.

Layout · two-col-ideas

Describe this slide

01

Be informative

Expand on your idea, and say why listeners should care. Tell the story so it resonates.

02

Stay interesting

Feel free to throw in a metaphor or a quiet joke. Keep the column airy.

Layout · three-col-ideas

Three ideas that fit together

01

First idea

Use this space to further explain your first idea—or introduce a new one.

02

Second idea

Explain how this idea relates to the slide title and the other columns.

03

A third idea

This idea should round out the others so the audience sees the whole.

Layout · four-col-ideas

Describe this slide

01

Point

Short body. Prefer an extra slide over crowding.

02

Point

Keep each column to one thought.

03

Point

Match Pitch whitespace; do not stack chips.

04

Point

Knile on titles; Nunito on body.

Sometimes we make the process more complicated than we need to.

We will never make a journey of a thousand miles by fretting about how long it will take. We make the journey by taking the first step.

Section

Evidence

Charts, tables, and boards—still on cream paper.

Layout · chart-line

An exponential chart is easier with a meaningful title

Sometimes a chart needs more explanation. Add text here to give your data additional context.

Swap in real numbers; keep the series colors from --rf-chart-*.

Q1 · Q2 · Q3 · Q4 · Q5 · placeholder series

Layout · chart-bars

Compare discrete totals side by side

Use vertical bars when categories are few and the ranking should be obvious at a glance.

Alpha · Beta · Gamma · Delta
AlphaBetaGammaDelta

Layout · chart-donut-points

What does this chart tell you?

  • The first point

    Give a brief explanation of how you interpret the data.

  • The second point

    Is there something else that stands out about the data?

  • One final point

    Use this space for the implication—what should change next.

Layout · chart-hbar

Ranked channels by contribution

Horizontal bars read well when labels are long.

Organic
86%
Partner
64%
Paid
41%
Direct
28%

Layout · chart-compare

Before vs after, quarter by quarter

Grouped bars make the delta obvious without a second chart.

Q1 · Q2 · Q3 · Q4
BeforeAfter

Layout · chart-stack

Where the mix sits by segment

Stacked bars for composition across a few rows.

Enterprise
Mid-market
SMB
RetainExpandNewOther

Layout · table-cohort

Describe this table

Use the subheadline if you need it

M1M2M3M4M5M6
Cohort 1 100%95%94%89%89%83%
Cohort 2 100%96%94%93%91%91%
Cohort 3 100%97%95%92%90%88%

Layout · board-lenses

Before → after

“After” means clearer at the end of the engagement, not finished.

Lens Before After
North star
Placeholder: scattered priorities
Placeholder: two ranked bets
Customer
Placeholder: everyone
Placeholder: named ICP
Operating system
Placeholder: ad hoc
Placeholder: owned outcomes

Reveal · vertical stack

Deep dive on one number

Parent slide states the claim. Down-arrow children unpack proof without leaving the topic.

Press ↓ for supporting slides · ↑ to return

Vertical · 2 of 3

What drives it

01

Driver A

Short proof point. Keep vertical children sparse.

02

Driver B

Another proof point. Then move on.

Vertical · 3 of 3

Implication

Name the decision this number forces. Then return to the horizontal narrative.

Layout · bento-metrics

Key metrics

100k

Explain this metric

What does “good” look like for this number?

95%

Describe this feature

Explain what this section is about in one breath.

4.2×

Describe this feature

Keep panels short; link out for detail.

18

Name the fourth signal

One more number the room should remember.

Layout · bento-actions

Moved vs owned

4

Shipped

8

In motion

3

Parked

Add a key insight here

What moved because of the work—not activity for its own sake.

Add a key insight here

Who owns the next mile, and by when.

Section

Media & product

Placeholders until real screenshots land.

Layout · media-split

Section title

Subheadline

The idea is that there is a kind of memory in the work. Replace this copy with the story the image supports.

Swap the dashed frame for a logo lockup or photo.

Layout · mockup-bleed

Describe this mockup

Subheadline

Even the best products need a bit more description if you want the room to understand what they are seeing.

Utility · full-bleed media

One image, one idea

Caption or source line stays quiet under the frame.

Layout · resources-list

Resources

  • Document title Why reopen it · path or URL placeholder
  • Board or scorecard What decision it supports
  • Recording / notes Session date · optional timestamp

Element kit

Not layout ids. QA specimens for surfaces, tables, buttons, and pills. Delete this whole section from client decks.

Element kit - not a layout id: surfaces-grid

White surface

Default container for interactive content on cream.

Open

Panel

Warm inset grouping without a heavy card look.

Details

Cream deep

Alternate band when the page background is already cream.

Learn more

Dark callout

Moss-deep surface for short pitches. Orange CTA keeps ink-deep text.

Get started

Element kit - not a layout id: table-cds · CDS quiet table

Surfaces at a glance

Surface When to use Watch-outs
White Forms and modules that need clear lift on cream Do not stack cards just to fill space
Panel Warm grouping without a strong shadow Borders stay soft; structure, not decoration
Cream deep Alternate bands on an already-cream page Check contrast for muted ink
Dark Short callouts and CTAs on cream Orange CTA uses ink-deep, not white
Table Comparisons and compact reference data Hairlines only; no loud zebra stripes

Element kit - not a layout id: buttons-pills

Buttons & pills

Marketing actions stay moss / orange. Product blue is for product UI only.

Primary Secondary Tertiary Rare CTA Ghost Product
Default Green Orange Blue Danger
From CDS. One primary (or one orange CTA) per view. Do not theme the deck in product blue.

Close

Thank you

Rewrite next steps so they match what the room actually chose.

Roots & Fruit Client mark